Why compromise when you can out perform
You want agility, innovation, and control—but legacy systems and vendor lock-in are holding you back. Our highly experienced team turns your IT landscape from a bottleneck to an engine to drive constant innovation.
Meet Blue Rabbit, a consulting firm focused on enabling digital autonomy and EU technology.
No-nonsense. Independent. Forward-thinking.
Your challenges
leadership team
Minke Smit
Founding Partner
Minke is a C-level technology and transformation leader with more than 25 years of experience driving change across international organisations.
She has led technology, data and AI strategies and large-scale transformation programmes exceeding €100 million, with a strong focus on turning complex change into sustainable business value.
Minke brings a strategic perspective on how technology, data and AI can reshape organisations — while ensuring transformation remains grounded in business outcomes.
Sascha van Druenen
Founding Partner
Sascha is an experienced transformation leader with 20 years experience leading impactful business transformations such as SAP S/4HANA implementations.
He believes organisations should standardise where it creates scale, stay flexible where markets move fast, and retain ownership where technology forms part of their competitive advantage.
Sascha helps companies shape pragmatic ERP and technology roadmaps, reduce the risks of vendor lock-in and make choices that support both transformation and long-term strategic freedom.
Proud partner of Rappit
Blue Rabbit is one of Rappit's first partners in the Netherlands — the only next-generation agentic development platform built for enterprises.
Rappit brings the technology; we bring the ERP experience, business knowledge and delivery capability to make it work inside your organisation.
Agentic at the core. Entirely yours to imagine, understand and own.
From idea to impact, in weeks
Our agile delivery pipeline turns your ambition into a working outcome — fast, transparent, and yours to keep building on.
01
Intake & analysis
Identify opportunities in days → Fast insights to prioritize high-value actions.
OUTCOME [priotized scope]
02
Proof of value
Working prototype in 2-4 weeks → Validate ideas quickly with tangible results.
OUTCOME [evindence to proceed]
03
Sprint phases
Scale with confidence → Continuous improvement through transparent cycles.
OUTCOME [scalable delivery]
Our promises
Promise 1: Independence
Your systems. Your roadmap.
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Reduce vendor dependency, gain full ownership of your business applications, including IP.
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Shift from OPEX to CAPEX: invest in solutions that build lasting value, not recurring licence cost.
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Right-size your ERP and CRM footprint.
Our experienced consultants work with you to define your roadmap to independence and deliver the outcome.
Promise 2: Modernization
Modernize without starting over.
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Reduce cost, complexity and risk in ERP migrations (e.g. S/4HANA).
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Applications that support your unique processes - not the other way around.
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Empower your team to turn ideas into reality - simple, fast and secure.
Our business consultants and project managers will de-risk your projects and deliver them end-to-end.
Promise 3: Speed
From idea to impact in days.
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Accelerate your time-to-market and build competitive advantage.
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Turn intent into working outcomes through focused cycles of days, not months.
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Retain speed and agility—our transparent, repeatable cycles ensure continuous improvement.
Your teams will be able to bring ideas to impact with our next generation AI development tools.
Blue Rabbit B.V.
UP Office Building
Piet Heinkade 55
1019 GM Amsterdam
+31 20 782 2007
